The Brian Oake Show
A modern entertainment and podcast platform for one of the most recognizable voices in Twin Cities radio.
Case study: rebuilt website for legendary Twin Cities radio host Brian Oake. Modern podcast hub, integrated streaming, and a brand-forward entertainment platform built by Aidan Barnard.
Overview
The Brian Oake Show needed a digital presence that matched the energy and credibility Brian has built over decades on Twin Cities radio. I rebuilt the site as a modern entertainment platform with podcast playback, an episode hub, and a brand-forward design.
Process
- Brand discovery anchored in Brian's on-air personality.
- UX restructured around latest episodes, easy listening, and sharing.
- Editorial entertainment-first design that performs across devices and link previews.
- Modern component-based build with integrated podcast players.
- Staged launch with share-card testing, analytics, and handoff.
Tools
- React, Vite, TypeScript
- Tailwind CSS design system
- Embedded podcast playback for major hosts
- Open Graph and Twitter card tuning
- Lighthouse and Web Vitals
Results
A site that reflects who Brian is on the air, an easy place for listeners to press play, and a foundation for the show to grow.